The Pink Ribbon and Breast Cancer Hours was launched in the US in 1985 and in the UK in 1993. The Pink Ribbon Foundation is run by the Estee Lauder Group of Companies (known for cosmetics and skincare).
The pink ribbon mark has since become synonymous with breast cancer and has accumulated billions of pounds in its name over the past 15 years. The world celebrates Breast Cancer Awareness Month every October, and the fundraiser that month is unprecedented. All breast cancer charities compete with each other to see who can come up with the most innovative "Pink" fundraiser. They run a pink party to make money and sell pink products. Most companies will join their favorite charity in October and make special promotions. “Pink” is a big business.
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